Elara · Founder · 2026
In build
Capital One · 2019–2023
4 projects
ML Chatbot · Internal Platform
Capital One · Delivery Experience · 8 months
Kai — ML-Powered Support Chatbot
Internal teams were spending 10 hours a day answering hundreds of Slack requests — each team building their own bot independently, creating repeated effort. I led UX and creative direction for a centralised chatbot framework: 20 empathy interviews, stakeholder workshops, wireframes, hi-fi designs, usability testing with 25 users, and a roadshow demo at SECON (internal engineering fair). Shipped the Q&A dashboard, metrics page, onboarding flow, Slack bot, and an embeddable widget.
−60% support time · 20 empathy interviews · 25-user usability test · company-wide rollout
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Registry · Agile Teams
Capital One · Delivery Experience
Team Inventory Registry
Complete redesign and feature expansion of Capital One's system of record for agile delivery teams. Started at NPS of −2. Ran 30–40 interviews, created 3 personas, journey maps, and a JTBD matrix. Shipped new ASV mapping, member search, and a full design system refresh for 7,000 associates.
7,000 users · 500% NPS lift · NPS −2 → positive
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Security · Auth Flow
Capital One · TECH.XD
Multi-Factor Authentication
Redesigned an outdated MFA enrollment portal that was generating support tickets and failing self-service. 10 user interviews, iconography testing, happy-path diagramming, ADA compliance, and a Passwordless nudge pattern. Shipped MVP and future state. 2–3K users registering per day post-launch.
85% of 60K users on Passwordless · +15% registrations · −10% support tickets
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CI/CD · Notifications
Capital One · TECH.XD
OnePipeline — Developer Notifications
Redesigned the notification and alerting system for Capital One's CI/CD platform. Led 15 empathy interviews, hosted a 12-person stakeholder workshop, tested 3 concepts with 20 users, and shipped a full notification center, dropdown, and settings UI.
−50% failed builds · 15 interviews · shipped to production
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Startup & Consulting
3 projects
AI · SaaS · Coaching
Reframe.AI
Investor Deck + Product Positioning
Built the investor deck and full product positioning from scratch — narrative, structure, design. Then stayed to design the product UX from whiteboard to shippable flows.
0→1 product · full pitch narrative · investor deck
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Healthcare · AI
OlliHealth.AI
Website Redesign & UX Overhaul
Redesigned the full website experience for an AI healthcare platform — IA, credibility positioning, cleaner flows, and sharper copy. Measured against pre-launch baseline.
+35% engagement · +20% conversions
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Consumer Health
Tollo Health
Packaging Design & Brand Refresh
Directed packaging design and brand refresh for a consumer health startup — visual identity, packaging system, and brand guidelines from brief to print-ready.
brand refresh · packaging system · print-ready
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Web3 & Creator Economy
1 project
Real Estate & Venture
1 project
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what you're building?
I'm open to conversations with founders, investors, and product teams. Whether it's about Elara, a collaboration, or a role — say hi.