A life operating system for women, built by women.
Elara is a Spanish-first AI companion built around emotional clarity, not another journaling app or mood tracker bolted onto a notifications engine. As founder and lead designer, I own the MVP, onboarding, retention loops, community, and the investor narrative, the full arc from a rough idea to something fundable.
Co-founded with Alejandra Ramirez.
Alejandra brings a 1.8M+ engaged Latina audience, an existing, trusting relationship with exactly the women Elara is designed for. Rather than design in a vacuum, we put the concept in front of that audience early: 4,610 survey responses shaped what v1 actually became.
The daily emotional-clarity screen, current build
Pre-launch, and raising.
Elara is currently pre-launch, with a $500K pre-seed round in motion. Unlike the client work on this site, this is my own build, which means product, brand, and pitch all run through the same hand, and the version that ships has to be fundable and usable at the same time.