Building now
AI · Consumer · Founder
elara.
Elara
Daily AI support for money, clarity, and stability — in her language, her voice. Spanish-first, pre-launch. Co-founded with Alejandra Ramirez, whose 1.8M+ engaged Latina audience becomes day-one distribution. Currently raising pre-seed ($500K). I lead product, design, and build direction; she leads voice, community, and distribution. Founded May 2026, launching into 80K direct community first.
4,610 survey responses · 1.8M+ audience · $500K raising
holaelara.com →
Fortune 100 · Enterprise UX
9 yrs
Capital One
4 years embedded across TECH.XD and Delivery Experience. Shipped MFA flow redesign (60K users), developer tooling, an ML chatbot, and a 3K+ user registry tool. Founded and ran an internal design community of practice.
60K users on MFA · 4 yrs shipped at scale
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Web3 · Founding Designer
Stack.so
Founding product designer and creative lead at an early-stage Web3 creator platform. Brand voice, creator acquisition campaigns, token incentive messaging, referral and onboarding flows, and Token2049 launch assets.
0→1 launch · Token2049
Real Estate · Operator
Bali
Shakiro Villas
5 boutique villas in Tumbak Bayuh, Bali — founder-designed, founder-led. Built the brand, investor deck, pricing strategy, and all sales materials. Treated a construction project like a product launch.
5 villas · brand + ops + sales
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