Currently raising · @holaelara

Building
Elara.
Designing the rest.

Daily AI support for Spanish-speaking Latinas, in her language, her voice.

I'm Kara, a founder and product designer with 9 years across Capital One, Techstars, Web3 launches, consumer AI, and a 5-villa development in Bali. I build the product, shape the story, and make messy early-stage ideas feel real.

See Elara → View work
Mengxi Wang
Proof of range View all 10 projects →
AI · Consumer · Founder
Elara
Daily AI support for money, clarity, and stability, co-founded with Alejandra Ramirez. Spanish-first, pre-launch.
4,610 surveys · 1.8M+ audience
Fortune 100 · Enterprise UX
Capital One
4 years shipping at scale. MFA, dev tools, ML chatbot, design systems. Founded an internal design community of practice.
60K users on MFA
Real Estate · Operator
Shakiro Villas
5 boutique villas in Bali, founder-designed, founder-led. Brand, investor deck, pricing strategy, and ops built from zero.
5 villas · Bali
Web3 · SocialFi · Consulting
Stack.so
87-hour consulting engagement: UX research, monetization UX, creator funnel, and IRL launch at Token2049 + Paris Blockchain Week.
87 hrs · 2 events
What I do

Three ways to work with me.

Founder-side or product-side, early or scaling — I plug in where it's messiest and make it real.

01
Founding Design Partner
Product strategy, MVP flows, brand direction, landing page, and pitch/demo polish — the whole 0→1 surface, built to ship.
0→1 ProductBrandMVPPitch / Demo
02
Product Design Lead
Complex UX, onboarding, trust, AI product experiences, enterprise systems, and design systems that hold up as the team scales.
Complex UXOnboarding & TrustAI ProductsDesign Systems
03
Launch + Narrative Sprint
Positioning, website, investor deck, waitlist, and creator/community launch — the story and the surfaces that make an early idea land.
PositioningWebsiteInvestor DeckLaunch
The range

Nine years
building things
that shipped.

60K
Users on the MFA flow I redesigned at Capital One. Shipped to production, used daily across the company.
4,610
Survey responses informing Elara v1. Real women, in their own words, shaping the product.
1.8M+
Audience behind Elara's launch, co-founded with creator Alejandra Ramirez. Day-one distribution, not paid acquisition.
9+
Years across Fortune 100, Techstars, AI, Web3, and physical product. The range is intentional.
Selected work

Projects.

View all →
Building now AI · Consumer · Founder
elara.
Elara
Daily AI support for money, clarity, and stability, in her language, her voice. Co-founded with Alejandra Ramirez. Her 1.8M+ engaged Latinas = day-one distribution, not paid acquisition. I lead product, design, and build. She leads voice, community, distribution. Launching into 80K direct community first. Raising $500K pre-seed.
4,610 survey responses  ·  1.8M+ audience  ·  $500K raising
holaelara.com →
Fortune 100 · Enterprise UX 9 yrs
Capital One
4 years embedded in TECH.XD and Delivery Experience. Shipped to 60K users (MFA), 7K associates (TIR), cut chatbot support time 60%, killed half the failed builds on the company CI/CD. Founded the internal design community of practice on the side.
60K users on MFA  ·  4 yrs shipped at scale
View case studies →
Web3 · SocialFi · Consulting
Stack.so
UX + brand strategy consultant during launch. Web3-native to Web2.5 transition, USD payouts, creator funnel across Discord + Reddit, IRL activation at Token2049 + Paris Blockchain Week. Documented hourly, receipts on hand.
87 hrs billed  ·  2 events · launch deck
View case study →
Real Estate · Operator Bali
Shakiro Villas
5 boutique villas in Tumbak Bayuh, Bali, founder-designed, founder-led. Brand, investor deck, pricing, sales materials, and the 11pm calls about tile grout. Construction as a product launch.
5 villas  ·  brand + ops + sales
View case study →
Let's talk

Building something
worth talking about?

For investors: Elara is raising.
For founders: I help early-stage teams sharpen product, brand, MVP, and launch.
For teams: I'm open to founding designer, product design lead, and high-leverage consulting conversations.

24-hour reply window unless I'm in Bali (then 36).

Email me → Book a call See Elara
Currently
Elara
Spanish-first AI · pre-seed · raising $500K
Building
Roles & conversations
Investors · collaborators · product roles
Open
Location
Remote globally
New York City
🖥️ View my Y2K profile